Return to Civil Use: How Building Talkback Companies Break through the Rural Market

In order to cater to the development direction of modern homes and satisfy the users' higher experience for homes, many building intercom companies have taken the middle to high-end line in their product positioning. However, the market is always changing. Faced with such a tempting cake of safe urban security construction, enterprises should adjust their market strategies in a timely manner and quickly adjust their product positioning according to market demand to meet the needs of rural security construction.

From the analysis of the entire security industry, the security market share ranks first in monitoring is no doubt, followed by the building intercom industry, accounting for about 14% of the market share of security; "Twelfth Five-Year Plan" provisions in 2011 -2015 During the year, the construction of 36 million sets of affordable housing was completed, which clearly provided an opportunity for the development of the building's intercom industry. In addition, as an important part of the “Twelfth Five-Year Plan”, Safe City will inevitably drive the security industry in rural areas. Another rapid development.

Faced with such a huge market and industry development opportunities, what measures should the building intercom manufacturers adopt and seize this opportunity?

According to the features of rural construction, products return to ease of use In order to meet the development direction of modern homes and satisfy users' higher experience of homes, many building intercom companies have started to adopt high-end routes in product positioning. However, the market is always changing. Faced with such a tempting cake of safe urban security construction, enterprises should adjust their market strategies in a timely manner and quickly adjust their product positioning according to market demand to meet the needs of rural security construction.

1. Households' independent product avoids complexities Due to the wide geographical distribution of rural areas and the fact that households are mostly single-family households, enterprises should promote their flagship products in accordance with the unique characteristics of rural areas and enter the rural market.

In order to highlight the individuality, the interior intercom indoor extensions on the market are currently functional, stressing the market strategy of “I have no people, people have me new”, and strive to innovate and expand the functions in order to gain greater market share. However, this seemingly perfect strategy is not suitable for use in rural security construction. Because rural housing is relatively independent and has a small area, it is generally not possible to use fully functional digital building intercom products.

2. Low income intercom product price positioning requires reasonable rural education conditions are poor, the general cultural level of the villagers is low, the income is far less than the average level of urban residents. In order to strengthen rural security systems and better promote building intercom products to rural areas, enterprises should re-adjust their product positioning based on rural income, reduce input costs while ensuring product quality, and allow more Lower-priced products appear in the rural market.

However, this is not to suggest companies to blindly lower prices for business volume and market share, but to re-position product prices based on market conditions and product production costs.

3. In rural areas, special emphasis should be placed on product quality and stability. Building intercom products, especially door machines, are mostly exposed outside the building because they are installed at the gates and are easily damaged by human factors or natural disasters. Although this situation is inevitable in the city, it is particularly prominent in the rural market.

First, because the quality of the villagers is generally not high, there is no strong sense of protection for the door machine. The second is that children in rural areas are more playful and playful. Perhaps the chance to enter the door accidentally becomes the “toy” of children. The third reason is that due to the sparseness of households and the lack of shelter of high-rise buildings, wind and rain are more likely to cause damage to the intercom system.

In this environment, companies are required to pay more attention to product quality and stability when investing in intercom products in the rural market.

4. The old and weak women's and children's home products are simple and easy to use. In the building intercom industry, not all users require more features and higher-end experiences.

With the expansion and development of urbanization, many migrant workers have flown into cities and joined the mammoth group of workers. In rural areas, only elderly people, women and children remain.

For the elderly and children's poor ability to operate, in order to facilitate the elderly and children, products used in rural security systems, including building intercom, must be as simple as possible.

Put forward a solution that applies to rural security systems Although Pingan Rural Area brings great market opportunities to the security industry, after all, rural areas are not better than cities, and all factors that hinder rural security construction still exist. This requires companies to put forward the most practical and convenient solutions for rural special environments and apply them to the construction of rural security systems.

Doing O&M Services In the entire security industry, the operation and maintenance of equipment has always been a difficult problem. First, from the first-tier cities, our building intercom services are often not directly our users. Instead, they are the engineering companies underneath the company, acting as a substitute for the company, serving the real estate developer, or the property, and then passing through the property. Serve to our users. Therefore, from the installation of the equipment until it can be used normally, it is usually the responsibility of the installation personnel of the engineering company during this period of time, including guiding the user to use the product.

However, once there is a problem with the intercom, this follow-up question can be followed.

First, because of the shortage of manpower, the engineering company has not sent anyone to check for maintenance. Later, someone finally came to check it, but said that the replacement of equipment requires a certain fee. At this time, the owners were reluctant to do so: It was not long before my walkie-talkie was installed. The warranty period has not yet been used. How should we charge?

In this regard, the project owners and owners have different opinions and they are not willing to make any concessions. In the face of this situation, the property is useless.

Returning to the issue of safe rural construction, the problem of equipment maintenance and operation may be much more severe than that in cities.

First, because of the remoteness of rural areas, operation and maintenance services may not be able to catch up. Second, the equipment is more severe than the city due to the sun and rain. The damage rate is higher than that of the city and it is more difficult to maintain. Third, rural income levels are low, and equipment maintenance costs are harder to pay.

These problems will cause certain obstacles to the maintenance of rural security construction. If an enterprise wants to break through the security and construction market in rural areas, it is bound to find a solution to these problems.

Civil security has a huge potential market. Who can take the lead in proposing targeted solutions and establish marketing channels, who will be able to control the voice of the civil security market.