"From" Germany and Italy "style" ... The word game "play" makes consumers dizzy The overall cabinet slogans such as "from Italy" and "German style" will not be unfamiliar to everyone. However, after careful scrutiny, you will find that these slogans are indeed "smartly conceived": striking fonts of "Germany" and "Italy" Inspiring people to associate wonderful design and exquisite quality, and the small "derived from" and "style", but also allow manufacturers to dismiss it lightly-I only say "derived from" and "style", but I don't say that I produce it. From Germany and Italy, it can't be deceived. There is also a "design concept from a certain country", which is intangible and invisible, not only bluffing consumers, but also cleverly blurring the "nationality" of cabinets. There are three ways to make fake foreign brands The price difference of products of the same material can reach more than 5,000 yuan per linear meter. This is the "charm" of the "foreign" brand. Calculated, the difference between the imported cabinet and the domestic brand's entire cabinet is between 20,000 and 30,000 yuan. Such a big temptation makes counterfeiters rush. Relevant people broke the inside story, and three methods can fake fake foreign brands. One method is the one mentioned above, which blurs the "nationality" and wipes the ball. One method is to directly represent low-end European products and sell them as "brands" in China. Many so-called "international first-class high-end brands" in the market are actually not well-known in Europe. There are many home workshop-style cabinet manufacturers abroad, and there are many brands. For example, Italy has nearly 3,000 cabinet brands with unique characteristics. These products are indeed "foreign" brands, but not "foreign" brands. Brands need to be supported by excellent quality and profound culture. Another method is to use part of the import of hardware accessories to confuse audiovisual. Almost all cabinets advertise that they are using imported hardware accessories, such as Austria Blum rails, Italy Silla hinges, Germany Hettich slides, etc., to blur the concept, it seems to be imported products. Not to mention that the partial import of the products does not mean that the whole is an imported product. Even the hardware accessories of these foreign brands have already set up factories in China. In order to reduce costs, cabinet manufacturers except for a few first-tier brands will use original imported accessories. Most of the choices are domestic parts, but because the hardware of the same brand, whether produced in the country of origin or produced in China, the two are almost identical in trademark and appearance, and because it is installed inside the cabinet, it is more difficult Found by consumers. "High price" and "import" do not necessarily mean "high quality" An industry source revealed that the price of the whole foreign cabinets is generally calculated according to the cabinet body, and the cabinets using high-quality painted plates are only 400 euros per metre, which is about 4,000 yuan. However, after the products were introduced into the country, they could be sold on the market for a minimum of 12,000 yuan per linear meter, and the price has tripled. The most expensive of the similar products of local brands is only about 5,000 yuan. If it is a fake foreign brand, the cost is lower and the profit is higher. "Seeing that the marked origin is Germany and Italy, consumers' mentality is different, and they are willing to spend a lot of money." A salesperson with more than 5 years of sales experience said, "It is the psychology of consumers that is foreign and charming. It has boosted the momentum of counterfeiting foreign brands in the market. " An expert said that "high price", "big name" and "import" are not necessarily equal to "high quality". Recently, in the list of unqualified foods and cosmetics announced by the General Administration of Quality Supervision, Inspection and Quarantine, a total of 180 batches of "foreign" brands were rejected outside the country. The problem reflected by this data is obvious. Consumers must fundamentally realize that "foreign" brands do not necessarily represent high quality. "Five Looks" to Identify Imported Cabinets and Domestic Cabinets Take a look at the certificate. The two most important "birth" certificates for imported cabinets are customs declaration forms and foreign manufacturer authorization certificates. Second look at the details. Pay attention to the corners of the cabinet to see if the gap is tight. Most of the counterfeit products are produced with low technical standards, and the process does not meet the requirements. Problems such as unevenness, uneven paint surface, and poor finish often occur at the joints. Three functions. Imported cabinets have advantages in design. They will consider the storage, washing, catering, cooking, visual, and extension functions of the cabinets. The design is very reasonable. Four look at the delivery time. Imported cabinets must go through links such as order confirmation, shipping, transshipment, and customs declaration, so the delivery time is generally about 3 months. Five look at valuation. Imported cabinets use the "cabinet" pricing method, customers can clearly know each part contained in the cabinet. Register "foreign" trademark, only a few tens of euros A general manager of a cabinet company revealed that in Europe, as long as the name is not duplicated, it takes only tens of euros to register a "foreign" trademark. Author: You are a veteran in the cabinet industry, please tell us about the current status of imported brand cabinets entering the country. General manager of a cabinet company: Before 2003, there were few imported brands in China, and imported cabinets were very "favorable." Under such circumstances, in 2003, more than a dozen international brands poured into China, but most of them are now closed down. On the one hand, because of the continuous improvement of the quality of domestic cabinets, the quality gap between domestic and imported products is getting smaller and smaller. Another reason is that those fake foreign brand cabinets not only damage the interests of real imported brands, but also form a great deal for domestic cabinets. Impact. The author: Are those so-called joint venture brands that often claim to be "from Italy / France / Germany"? General manager of a cabinet company: I don't think there is a real joint venture brand at present. The quality of some so-called joint venture brands is not as good as that of domestic brands. Domestic brands have at least their own factories and have their own production and quality inspection processes, while some of the so-called joint venture brands do not even have factories. They are processed everywhere and it is difficult to guarantee quality. . For example, XX cabinets, said to be Italian, are actually Chinese companies, not even manufacturers. Its "foreign" brand was "buy" for dozens of euros. Author: Dozens of Euros? General manager of a cabinet company: Actually, not only this one, I can also list you several. As long as it is not repeated, it takes only tens of euros to register a trademark in Europe. With the "foreign" brand, and then advertising and exhibiting, it will attract many agents to make the scene bigger. Author: A person in charge of a cabinet company on the Internet openly said that as long as the quality of my products pass, why should I ask about my "nationality"? Where do you control me from? General manager of a cabinet company: This statement is irresponsible. It is made in China, why not say it is made in China? Just like the Eurocode floor exposed by CCTV many years ago, it was obviously produced in Tongxian County. Why do you say you are produced in Germany? This is deception. There is also a saying on the forum: We should not always stare at companies like Eurocode, otherwise national enterprises cannot develop, meaning consumers should forgive such deception. General manager of a cabinet company: That's wrong. Of course, we have to support the development of national enterprises, but domestically produced products are domestically produced, and consumers cannot be deceived. It is not to say that the domestic production must be poor. As long as the design is good, the quality is good, and the domestic cabinets are affordable, they will also be welcomed by consumers. For more furniture information , go to http://news.gojiaju.com/
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The nationality of cabinets is very big, don't believe in foreign brands
In some high-end home furnishing stores, many whole cabinets are adorned with beautiful "foreign" names, and there are not a few who advertise themselves as imported products. But the facts show that the "nationality" of these cabinets is a big problem.